The Wychwood Professional Shop Limited respects your privacy and is committed to protecting your personal data.
This Privacy Notice explains how we collect, use, storeand protect personal information when you visit our website, book a golf custom fitting, contact us, purchase products or use our services.
The Wychwood Professional Shop Limited
The Wychwood Golf Club, Lyneham, Oxfordshire, OX76QQ
Email: tom@thewychwood.com
Telephone: 01993 831841
Depending on how you interact with us, we may collect:
• Your name and contact details, such as email address, telephone number and postal address.
• Appointment and booking information, including your preferred date and time.
• Detailsof products or services you purchase.
• Golf custom-fitting information, such as height, wrist-to-floor measurement, handsize, swing speed, launch data, ball-flight information, club specifications, playing preferences and fitting recommendations.
• Payment and transaction information. Payment-card details are normally processed directly by our payment provider and are not retained by us.
• Information you provide when contacting us, submitting an enquiry or requesting support.
• Website usage information, such as IP address, browser type and cookie preferences.
• Marketing preferences and records of your consent or objections to marketing.
Please avoid providing information that is not necessary for your fitting or enquiry.
We may use your personal data to:
• Arrange and manage golf custom-fitting appointments.
• Carry out fittings and provide recommendations for golf equipment.
• Process orders, payments, deliveries, returns and refunds.
• Respond to enquiries and provide customer support.
• Send service-related communications, such as appointment confirmations and order updates.
• Maintain business and financial records.
• Improveour website, products and services.
• Detect, prevent and investigate fraud, misuse or security incidents.
• Comply with legal and regulatory obligations.
• Send marketing communications where we have a lawful basis to do so.
We will not use your fitting data for unrelated purposes without explaining this to you and, where required, obtaining your consent.
We may send you information about products, services,offers or events where this is permitted by law.
You can opt out of marketing at any time by:
• Clickingthe unsubscribe link in a marketing email; or
• Contactingus at tom@thewychwood.com
You will continue to receive essential service communications, such as fitting confirmations or order updates, even if you optout of marketing.
We do not sell your personal data.
We may share relevant information with trusted service providers where necessary to operate our business, including:
• Appointment-booking and calendar providers.
• Website hosting, maintenance and security providers.
• Payment processors.
• Email and customer-communication platforms.
• Delivery and fulfilment providers.
• Accounting, legal and professional advisers.
• Website analytics and cookie providers, where applicable.
• Authoritiesor organisations where disclosure is required by law.
These organisations may process your information only for authorised purposes and must provide appropriate safeguards.
The actual providers used by The Wychwood Professional Shop Limited should be listed or identified in this notice where appropriate.
Some service providers may process personal data outside the United Kingdom or European Economic Area.
Where this occurs, we will ensure that appropriate safeguards are in place, such as an adequacy decision, approved contractual safeguards or another lawful transfer mechanism.
We keep personal data only for as long as reasonably necessary for the purposes described in this notice.
For example:
• Appointment and fitting records.
• Customerand order records: for the period required by applicable accounting, tax andlegal obligations.
• Marketing data: until you withdraw consent or opt out, unless we have another lawful basis to retain it.
• Enquiryrecords: [insert retention period].
• Websiteand security logs: [insert retention period].
When information is no longer required, we securely delete it or anonymise it.
Our website may use cookies and similar technologies.
Some cookies are necessary for the website to operate. Other cookies may be used for analytics, performance, advertising or remembering your preferences.
Where required, we will ask for your consent before placing non-essential cookies.
We use appropriate technical and organisational measures to protect personal data against unauthorised access, accidental loss, misuse, alteration or disclosure.
No method of transmitting or storing information is completely secure, so we cannot guarantee absolute security.
Depending on the circumstances, you may have the rightto:
• Request access to the personal data we hold about you.
• Askus to correct inaccurate or incomplete information.
• Askus to erase your personal data.
• Askus to restrict how we process your information.
• Objectto processing based on legitimate interests.
• Objectto direct marketing.
• Request data portability.
• Withdraw consent where processing is based on consent.
• Complain to a data-protection regulator.
To exercise your rights, contact us using the details in Section 1. We may need to verify your identity before responding.
You generally do not have to pay to exercise these rights. We will normally respond within one month, although this may beextended where legally permitted for complex requests.
If you have concerns about how we use your personal data, please contact us first so that we can try to resolve the issue.
If you are in the United Kingdom, you may also contact the Information Commissioner’s Office:
Information Commissioner’s Office
Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113
We may update this Privacy Notice from time to time to reflect changes to our services, technology, legal obligations or data-processing practices.
The latest version will be published on this page withthe updated date.